MARKE8 FIELD NOTES

Better partnerships.
Start with a little knowledge.

Practical guides for finding the right creators, planning your first campaign and understanding what your budget buys.

THE STARTER COLLECTION

A practical creator discovery checklist: define your buyer, review recent content, verify audience fit and compare like-for-like quotes.

Build a clear influencer brief with a campaign goal, deliverables, creative boundaries, usage rights, review dates and a measurement plan.

Separate creator fees, usage rights, products, logistics and contingency. Use a worked budget example without mistaking assumptions for promised ROI.

Choose clear metrics, calculate engagement consistently and track campaign links without confusing reach, views, clicks and incremental sales.

Separate creator location from audience location, assess buyer relevance and handle missing evidence when choosing UK and US influencers.